*Vendor Fairs are a great way to find bookings, potential recruits and get the word out about Thirty-One. Use the following form to receive credit toward purchasing catalogs for your booth. This form can be filled out prior to or after the fair. Please send to firstname.lastname@example.org and they will provide you with a GC number.
Vendor Fair/Booth Tips:
*Display a lot of products or tailor the products to your Market - ie: baby items, spa items, Mother's Day, kids, etc.- see some of my pictures under the Photo Gallery
*Use drawing slips to get names and contact info - offer a drawing of some type - a Large Basket filled with spa products and accessories is a Great Eye Catcher or a cute tub filled with back to school products and a back pack and zipper pouch - be creative and make the door prize fit your booth or season of year *http://amandasthirtyoneteam.webs.com/drawing slips 4 per page.pdf (drawing slip template) or here is another option http://amandasthirtyoneteam.webs.com/drawing slips 4 per page.doc
*Do not give everyone a catalog - make flyers or use old postcards with your information on them to lay on the table or pass out - have a catalog in a page protected binder for them to flip through - if they would like a catalog they will ask and make sure to get their follow up info. Also give catalogs to those who ask about our business opportunity. *http://amandasthirtyoneteam.webs.com/2 Flyer template.doc (this is the flyer I use and just update the info). Here is a new postcard I made with "coupons" on it - who doesn't like coupons?? This is a great way to get them into the booth - "Would you like some coupons to use toward our products or booking a show?"
*Have Recruiting packets or flyers available
*Offer an incentive to book a show on the spot - possibly a drawing only for those who date a show or take a think about it pack or a small product like a nail file. Do not give anything big as you may never hear from the again. You can also give them a "certificate" to redeem at their show for an additional $10 in products or $20...whatever you feel is worth getting bookings on the spot. In talking with Julie Moorehead, National Sales Director, she gave me a great idea! Why not show hostess stacking at your display? My main reasons for vendor fairs are recruiting and bookings...so make a hostess stacking display without the hostess...show actually what your hostess gets with your average party - company avg is about $450...I like to use $500 because that is where the rewards really take off! Make sure you show the retail of the products, what the hostess would pay and most importantly What She SAVED by hosting a show! If you need more help on figuring this out let me know. Then beside this have a fake paycheck made up - if you had been the consultant on this show this is your paycheck! ie: $500 $125 paycheck at 25% - if you make more then do the basic check at 25% and under neath put as a Director or SED or ED you would make $XX.
*Some vendor fairs produce sales and some do not - many times the fortune comes in the follow up and the months ahead - utilize the drawing slips to contact those who stopped by within 24-48 hours. Add them to your newsletter distributuon list.
*Smile and talk to everyone! It is so easy to ask them "Have you ever heard of Thirty-One Gifts?" Or "I'm giving away this luxurious spa basket would you like to sign up? or would you like a coupon?"
More Tips on Vendor Fairs/Booths - http://amandasthirtyoneteam.webs.com/Tips for Vendor Booths.doc
Here are some ways to go about finding a Vendor Booth or Fair:
*Southern Women’s Show – Charlotte, Raleigh, Nashville, Birmingham, Richmond
*Southern California Women’s Show
*Vision’s The Women’s Expo – Dallas
*Nevada Women’s Expo
Check local papers/online versions – Entertainment section, Activeculture.com
Local Charities, Junior Leagues, Churches, Libraries, Schools
Convention Center Schedules
Google Search for women’s expos, Bridal shows, Baby shows
Mall Offices & Specialty Stores – Babies R’ Us, Toys R’ Us, Michael’s Crafts